Novak Djokovic’ big money move to Head was very surprising.
I remember watching the Australian Open in January and wondering what racket he was using.
His early season form was far from impressive and many criticised the Serb for changing brands when he had had so much success with Wilson.
However the new YouTek Speed Pro racket appears to be working for him now as he has reached the final of his last three tournaments with victories over the likes of Federer, Verdasco, Del Potro and Ferrer.
Head must be pleased their new signing has come good and with Andy Murray also at the top of his game this year, things could not be going any better.
With two of the top four players now under it’s wing Head feels it’s time to strengthen their position in the market by becoming a bit more edgier in order to appeal to a younger audience.
So they are moving away from pushing their equipment and looking to use the talented players they have on board to create interest in the brand.
When it comes to marketing there is no-one better to have than the charismatic Djokovic and he features in a brand new advert which see’s him ‘score on and off the court’.
In the ad, Djoko manages to flirt with a female spectator during a point when a smash from his opponent sends him scurrying into the crowd.
The randy Serb uses all of his best attraction techniques to try and impress her!
Check out the video below to find out what happened…